Sep
10
2013
A Masterclass in Brand Self-Sabotage by MasterChef SA
I have a confession: I have become an absolute, flag-flying, plan-my-schedule-around-a-TV-show fan of MasterChef. I adore it. It is fascinating, watching the brave contestants breathe deeply and put a plate in front of those three daunting judges, and then try not to cringe as they comment no-holds-barred.